Media calculators

Free tools for Australian media buyers and marketers. All calculators are built with real AU market benchmarks — no signup, no paywalls, no vendor agenda.

Most powerful tool
Multi-channel campaign planner
Set a total budget, allocate across Display, Social, YouTube, BVOD, Audio and more. Switch between dollar amounts and percentage splits. Get impressions, reach and weekly delivery — all with AU market CPMs pre-loaded.
Budget allocation Reach estimate Multi-channel AU CPMs pre-loaded
Open planner →
All calculators
CPM calculator
What's your effective CPM?
Enter any two values — spend, impressions or CPM — and the third calculates automatically. Includes AU market benchmarks and a live chart showing how CPM changes with volume.
Spend Impressions CPM
Any two → third auto-calculates →
Reach & frequency
How many unique people does your campaign reach?
Translate impressions into unique reach — nationally, by state or by city. Includes a reach curve showing diminishing returns, weekly breakdown and AU population data for 12 major cities.
Impressions or budget Frequency Geography
National, state or city level →
CPC converter
What's your effective cost per click?
Convert between CPM and CPC using your click-through rate. Enter any two of CPM, CTR or CPC — get the third instantly. Includes AU channel CTR and CPC benchmarks.
CPM CTR CPC
Any two → third auto-calculates →
Viewability impact
How much of your spend is actually seen?
Enter your impressions, spend and viewability rate — see your true viewable impressions, effective vCPM and wasted budget. Includes a before/after comparison and AU viewability benchmarks by inventory type.
Impressions Spend Viewability %
Shows wasted spend & effective vCPM →
Why these calculators are different
Built for the Australian market
Most media calculators online use US market data or generic global benchmarks. These tools are built specifically for Australian media buyers — with AU CPM ranges, AU population data and AU inventory context baked in.
AU CPM benchmarks pre-loaded across Display, Social, YouTube, BVOD, Audio and more — updated for 2025
Reach & frequency tool uses actual AU adult population data for all states, territories and 12 major cities
Viewability benchmarks sourced from IAS, DoubleVerify and agency data in the Australian programmatic market
Built by a programmatic director who uses these calculations every day — no vendor agenda, no affiliate deals